{"title":"Protein","description":null,"products":[{"product_id":"whey-71","title":"Alpha Blue Whey 71 Protein","description":"\u003cdiv data-cel-widget=\"title_feature_div\" data-csa-c-id=\"955sr9-15knb6-pphiwk-zqogn\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"B0D95X8XWG\" data-csa-c-slot-id=\"title_feature_div\" data-csa-c-content-id=\"title\" data-csa-c-type=\"widget\" data-feature-name=\"title\" class=\"celwidget\" id=\"title_feature_div\"\u003e\n\u003cdiv class=\"a-section a-spacing-none\" id=\"titleSection\"\u003e\n\u003cdiv style=\"text-align: left;\" data-csa-c-id=\"mqsspm-vpb3pj-sp9rl5-e83ehn\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"B0D95XJCRJ\" data-csa-c-slot-id=\"title_feature_div\" data-csa-c-content-id=\"title\" data-csa-c-type=\"widget\" data-feature-name=\"title\" class=\"celwidget\" id=\"title_feature_div\"\u003e\n\u003cdiv class=\"a-section a-spacing-none\" id=\"titleSection\"\u003e\n\u003ch3 class=\"a-size-large a-spacing-none\"\u003e\u003cspan class=\"a-size-large product-title-word-break\" id=\"productTitle\"\u003eAlphaBlue Whey 71 Performance Protein Concentrate 74% | 26g Protein, 6g BCAA, 71 Servings | Muscle Growth, Strength, Recovery | HACCP, GMP Certified | High Absorbption | 2.5Kg\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eINGREDIENTS: (CHOCOLATE FLAVOUR)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhey Protein Concentrate \u0026amp;amp; Isolate, Milk Protein Concentrate, Skim Milk Powder, Cocoa Powder, Alpha Amino Matrix [Comprising of Creatine Monohydrate - 3 Gms Per Serving, Fermented BCAA 2:1:1, Glutamine, Glycine, Taurine], Alpha Testostack 300 Mg Per Serving Comprising of [Avena Sativa (10:1), Tribulus Terristris (40%)], Nature Identical Flavouring Substances, Sweetener (INS 955), Stabilisers (INS 415 \u0026amp;amp; INS 322).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eALLERGENS\u003c\/strong\u003e: DAIRY, SOYA (LECITHIN)*.\u003c\/p\u003e\n\u003cp\u003eThis product is made in a facility that also processes tree nuts, peanuts, soya \u0026amp; wheat (gluten).\u003c\/p\u003e\n\u003cp\u003e*Soya lecithin is not soya protein and is included at less than 1% to enhance solubility and ensure easy mixing in liquid.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\" data-csa-c-id=\"ettodc-x2tuy4-nxvnqp-jw5rzq\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"B0D95XJCRJ\" data-csa-c-slot-id=\"bylineInfo_feature_div\" data-csa-c-content-id=\"bylineInfo\" data-csa-c-type=\"widget\" data-feature-name=\"bylineInfo\" class=\"celwidget\" id=\"bylineInfo_feature_div\"\u003e\u003c\/div\u003e\n\u003cp style=\"text-align: left;\" class=\"a-size-large a-spacing-none\"\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0984\/4355\/9284\/files\/Whey_71_Model_Ban_A102.jpg?v=1775226255\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" class=\"aplus-description aplus-container-3 aplus-p1\"\u003e\u003cspan class=\"a-text-bold\"\u003eWhey 71\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eis engineered for those who demand performance without overpaying \u0026amp; No compromising on purity\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e74% protein per scoop\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u0026amp;\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ehigh biological value\u003c\/span\u003e, Efficient absorption, faster recovery \u0026amp; consistent results.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" class=\"aplus-description aplus-container-3 aplus-p1\"\u003e\u003cspan class=\"a-text-bold\"\u003e71 servings in a 2.5 kg jar\u003c\/span\u003e, delivers unmatched value in its segment\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" class=\"aplus-description aplus-container-3 aplus-p1\"\u003e\u003cspan class=\"a-text-bold\"\u003eJust Quality nutrition\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\" class=\"a-text-center aplus-container-3 aplus-h1 a-text-bold\"\u003eTHE NEW BENCHMARK IN MUSCLE PERFORMANCE\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\" class=\"a-size-large a-spacing-none\"\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0984\/4355\/9284\/files\/ISO_WHY_Chocolate_I2_0101.jpg?v=1775226326\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" class=\"a-size-large a-spacing-none\"\u003e \u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\" class=\"a-text-center aplus-container-3 aplus-h1 a-text-bold\"\u003eAlphaBlue Whey 71 (High Quality 74% Whey Protein Concentrate)\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\" class=\"a-size-large a-spacing-none\"\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0984\/4355\/9284\/files\/Whey_71_Model_Ban3_AM101.jpg?v=1775226344\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" class=\"aplus-description aplus-container-3 aplus-p1\"\u003eWe didn't just build a protein powder, we built a muscle-building ecosystem. Every\u003cspan class=\"a-text-bold\"\u003e\u003cspan\u003e \u003c\/span\u003e35g\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003escoop\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eis loaded with exactly what you need to grow\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" class=\"aplus-description aplus-container-3 aplus-p1\"\u003e\u003cspan class=\"a-text-bold\"\u003e26g Pure Whey Protein\u003c\/span\u003e-\u003cspan class=\"a-text-bold\"\u003e74% high-absorption concentrate\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003erapid muscle synthesis\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" class=\"aplus-description aplus-container-3 aplus-p1\"\u003e6g BCAAs \u0026amp; 3g Creatine-Accelerate recovery, reduce soreness, and power output\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\" class=\"a-text-center aplus-container-3 aplus-h1 a-text-bold\"\u003eELITE MIXABILITY. RICH TASTE\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\" class=\"a-size-large a-spacing-none\"\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0984\/4355\/9284\/files\/Whey_71_Model_Ban4_AM101.jpg?v=1775226385\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" class=\"aplus-description aplus-container-3 aplus-p1\"\u003e\u003cspan class=\"a-text-bold\"\u003eInstantly Smooth\u003c\/span\u003e, Zero Clumps:\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eAlphaBlue Whey 71\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eis fully instantized. Effortlessly into water or milk with just a few shakes, get a smooth, creamy texture every time.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" class=\"aplus-description aplus-container-3 aplus-p1\"\u003ePerformance that\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eTastes Incredible\u003c\/span\u003e: Hardcore performance can taste amazing now\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" class=\"aplus-description aplus-container-3 aplus-p1\"\u003eEasy on the Stomach (\u003cspan class=\"a-text-bold\"\u003eReduced Bloating\u003c\/span\u003e)\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\" class=\"a-text-center aplus-container-3 aplus-h1 a-text-bold\"\u003eQUALITY. PURITY. ASSAURANCE. \u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0984\/4355\/9284\/files\/Whey_71_Model_Ban5_A105.jpg?v=1775226444\" style=\"font-size: 0.875rem; display: block; margin-left: auto; margin-right: auto;\"\u003e\n\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\" class=\"aplus-description aplus-container-3 aplus-p1\"\u003e\u003cspan class=\"a-text-bold\"\u003eAlphaBlue Unmatched Purity\u003c\/span\u003e: We believe transparency is the highest form of quality.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" class=\"aplus-description aplus-container-3 aplus-p1\"\u003e\u003cspan class=\"a-text-bold\"\u003e3rd Party Lab Tested\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u0026amp; Heavy Metals Negative: Every production batch is third-party laboratory tested\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" class=\"aplus-description aplus-container-3 aplus-p1\"\u003eCertifies -\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eProtein % (74%), BCAA Profile (6g), Creatine (3g)\u003c\/span\u003e, and No Heavy Metals\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" class=\"a-size-large a-spacing-none\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alpha Blue","offers":[{"title":"Chocolate \/ 2.5KG","offer_id":54078869406068,"sku":"AB_WH71_WHEY_CHOCO_2.5KG_PO1_001","price":6533.0,"currency_code":"INR","in_stock":true},{"title":"Chocolate \/ 1Kg","offer_id":54835484524916,"sku":null,"price":2499.0,"currency_code":"INR","in_stock":true},{"title":"Chocolate \/ Pack of 6","offer_id":54191370469748,"sku":"AB_S\u0026S_WH71_WHEY_CHOCO_35GM_PO1_001","price":899.0,"currency_code":"INR","in_stock":true},{"title":"Coffee \/ 2.5KG","offer_id":54078869438836,"sku":"AB_WH71_WHEY_COFFEE_2.5KG_PO1_001","price":6533.0,"currency_code":"INR","in_stock":true},{"title":"Coffee \/ 1Kg","offer_id":54835484557684,"sku":null,"price":2499.0,"currency_code":"INR","in_stock":false},{"title":"Coffee \/ Pack of 6","offer_id":54191370535284,"sku":"AB_S\u0026S_WH71_WHEY_COFFEE_35GM_KG_PO1_001","price":899.0,"currency_code":"INR","in_stock":true},{"title":"Mawa Kulfi \/ 2.5KG","offer_id":54191370568052,"sku":"AB_WH71_WHEY_MAWA KULFI_2.5KG_PO1_001","price":6533.0,"currency_code":"INR","in_stock":true},{"title":"Mawa Kulfi \/ 1Kg","offer_id":54835484590452,"sku":null,"price":2499.0,"currency_code":"INR","in_stock":true},{"title":"Mawa Kulfi \/ Pack of 6","offer_id":54191370633588,"sku":"AB_S\u0026S_WH71_WHEY_MAWA KULFI_35GM_PO1_001","price":899.0,"currency_code":"INR","in_stock":true},{"title":"Cookies \u0026 Cream \/ 2.5KG","offer_id":54210922152308,"sku":"AB_WH71_WHEY_COOKIESnCREAM_2.5KG_PO1_001","price":6533.0,"currency_code":"INR","in_stock":true},{"title":"Cookies \u0026 Cream \/ 1Kg","offer_id":54835484623220,"sku":null,"price":2499.0,"currency_code":"INR","in_stock":false},{"title":"Cookies \u0026 Cream \/ Pack of 6","offer_id":54210922217844,"sku":"AB_S\u0026S_WH71_WHEY_COOKIESnCREAM_35GM_PO1_001","price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/4355\/9284\/files\/Whey-71-2.png?v=1776690797"},{"product_id":"alphabolic-whey","title":"Alpha Blue Alphabolic Whey Protein","description":"\u003cdiv data-cel-widget=\"title_feature_div\" data-csa-c-id=\"955sr9-15knb6-pphiwk-zqogn\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"B0D95X8XWG\" data-csa-c-slot-id=\"title_feature_div\" data-csa-c-content-id=\"title\" data-csa-c-type=\"widget\" data-feature-name=\"title\" class=\"celwidget\" id=\"title_feature_div\"\u003e\n\u003cdiv class=\"a-section a-spacing-none\" id=\"titleSection\"\u003e\n\u003cp class=\"a-size-large a-spacing-none\"\u003e\u003cstrong\u003eINGREDIENTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"a-size-large a-spacing-none\"\u003e(CHOCOLATE FLAVOUR)\u003c\/p\u003e\n\u003cp class=\"a-size-large a-spacing-none\"\u003eProtein Blend(Whey Protein Concentrate, Whey Protein Isolate, Pea Protein Concentrate), Low Fat Dairy Solids, Cocoa Powder, Creatine Monohydrate, Taurine, Glycine, Mucuna Pruriens- 10% L Dopa, Tribulus Terrestris Extract, Flavour, Xanthan Gum(INS 415), Sweetener (INS 955).\u003c\/p\u003e\n\u003cp class=\"a-size-large a-spacing-none\"\u003e\u003cstrong\u003eALLERGENS:\u003c\/strong\u003e DAIRY, SOYA (LECITHIN)*.\u003c\/p\u003e\n\u003cp class=\"a-size-large a-spacing-none\"\u003eThis product is made in a facility that also processes tree nuts, peanuts, soya \u0026amp; wheat (gluten).\u003c\/p\u003e\n\u003cp class=\"a-size-large a-spacing-none\"\u003e*Soya lecithin is not soya protein and is included at less than 1% to enhance solubility and ensure easy mixing in liquid.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alpha Blue","offers":[{"title":"Chocolate \/ 2KG","offer_id":54091157700980,"sku":"AB_APBC_WHEY_CHOCO_2KG_PO1_01","price":5493.0,"currency_code":"INR","in_stock":true},{"title":"Kesar Kulfi \/ 2KG","offer_id":54273098547572,"sku":"AB_APBC_WHEY_KESAR KULFI_2KG_PO1_01","price":5493.0,"currency_code":"INR","in_stock":true},{"title":"Cafe Mocha \/ 2KG","offer_id":54191436693876,"sku":"AB_APBC_WHEY_CAFE MOCHA_2KG_PO1_01","price":5493.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/4355\/9284\/files\/Alphaboli-Choco.png?v=1776690810"},{"product_id":"epic-whey","title":"Alpha Blue Epic Whey Protein","description":"\u003cdiv data-cel-widget=\"title_feature_div\" data-csa-c-id=\"955sr9-15knb6-pphiwk-zqogn\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"B0D95X8XWG\" data-csa-c-slot-id=\"title_feature_div\" data-csa-c-content-id=\"title\" data-csa-c-type=\"widget\" data-feature-name=\"title\" class=\"celwidget\" id=\"title_feature_div\"\u003e\n\u003cdiv class=\"a-section a-spacing-none\" id=\"titleSection\"\u003e\n\u003cp class=\"a-size-large a-spacing-none\"\u003e\u003cstrong\u003eINGREDIENTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"a-size-large a-spacing-none\"\u003e(CHOCOLATE FLAVOUR)\u003c\/p\u003e\n\u003cp class=\"a-size-large a-spacing-none\"\u003eProtein Blend (Whey Protein Concentrate, Whey Protein Isolate), Cocoa Powder, Nature Identical Flavouring Substances, Xanthan Gum (INS415), Sweetener (INS955).\u003c\/p\u003e\n\u003cp class=\"a-size-large a-spacing-none\"\u003e\u003cstrong\u003eALLERGENS:\u003c\/strong\u003e DAIRY, SOYA (LECITHIN)*.\u003c\/p\u003e\n\u003cp class=\"a-size-large a-spacing-none\"\u003eThis product is made in a facility that also processes tree nuts, peanuts, soya \u0026amp; wheat (gluten).\u003c\/p\u003e\n\u003cp class=\"a-size-large a-spacing-none\"\u003e*Soya lecithin is not soya protein and is included at less than 1% to enhance solubility and ensure easy mixing in liquid.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alpha Blue","offers":[{"title":"Chocolate \/ 1KG","offer_id":54091161600372,"sku":"AB_EPIC_WHEY_CHOCO_1KG_PO1_001","price":3150.0,"currency_code":"INR","in_stock":true},{"title":"Chocolate \/ 2KG","offer_id":54191457206644,"sku":"AB_EPIC_WHEY_CHOCOLATE_2KG_PO1_001","price":5850.0,"currency_code":"INR","in_stock":true},{"title":"Chocolate \/ 4KG","offer_id":54345671934324,"sku":"AB_EPIC_WHEY_CHOCOLATE_4KG_PO1_001","price":10660.0,"currency_code":"INR","in_stock":true},{"title":"Coffee \/ 2KG","offer_id":54191457370484,"sku":null,"price":5850.0,"currency_code":"INR","in_stock":true},{"title":"Coffee \/ 4KG","offer_id":54345671967092,"sku":"AB_EPIC_WHEY_COFFEE_4KG_PO1_001","price":10660.0,"currency_code":"INR","in_stock":true},{"title":"Vanilla \/ 2KG","offer_id":54191457534324,"sku":"AB_EPIC_WHEY_VANILLA_2KG_PO1_001","price":5850.0,"currency_code":"INR","in_stock":true},{"title":"Vanilla \/ 4KG","offer_id":54345671999860,"sku":"AB_EPIC_WHEY_VANILLA_4KG_PO1_001","price":10660.0,"currency_code":"INR","in_stock":true},{"title":"Mawa Kulfi \/ 2KG","offer_id":54191457698164,"sku":"AB_EPIC_WHEY_MAWA KULFI_2KG_PO1_001","price":5850.0,"currency_code":"INR","in_stock":true},{"title":"Mawa Kulfi \/ 4KG","offer_id":54345672032628,"sku":"AB_EPIC_WHEY_MAWA KULFI_4KG_PO1_001","price":10660.0,"currency_code":"INR","in_stock":true},{"title":"Cafe Frappe \/ 1KG","offer_id":54191457829236,"sku":"AB_EPIC_WHEY_FRAPPE_1KG_PO1_001","price":3150.0,"currency_code":"INR","in_stock":true},{"title":"Cafe Frappe \/ 2KG","offer_id":54191457862004,"sku":"AB_EPIC_WHEY_FRAPPE_2KG_PO1_001","price":5850.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/4355\/9284\/files\/Epic_Whey_2_KG_Chocolate-Current-View.png?v=1776690813"},{"product_id":"isolate-whey","title":"Alpha Blue Isolate Whey Protein","description":"\u003cdiv data-cel-widget=\"title_feature_div\" data-csa-c-id=\"955sr9-15knb6-pphiwk-zqogn\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"B0D95X8XWG\" data-csa-c-slot-id=\"title_feature_div\" data-csa-c-content-id=\"title\" data-csa-c-type=\"widget\" data-feature-name=\"title\" class=\"celwidget\" id=\"title_feature_div\"\u003e\n\u003cdiv class=\"a-section a-spacing-none\" id=\"titleSection\"\u003e\n\u003cp class=\"a-size-large a-spacing-none\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"a-size-large a-spacing-none\"\u003eMicro-filtered, Ultra Low Temperature Processed, Whey Protein Isolate (containing the following bio-active peptides \u0026amp; 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wheat (gluten).\u003c\/p\u003e\n\u003cp class=\"a-size-large a-spacing-none\"\u003e*Soya lecithin is not soya protein and is included at less than 1% to enhance solubility and ensure easy mixing in liquid.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alpha Blue","offers":[{"title":"Chocolate \/ Shake \u0026 Sip","offer_id":54686135091572,"sku":null,"price":210.0,"currency_code":"INR","in_stock":true},{"title":"Blueberry \/ Shake \u0026 Sip","offer_id":54686161895796,"sku":null,"price":210.0,"currency_code":"INR","in_stock":true},{"title":"Cafe Frappe \/ Shake \u0026 Sip","offer_id":54686161928564,"sku":null,"price":210.0,"currency_code":"INR","in_stock":true},{"title":"Vanilla \/ Shake \u0026 Sip","offer_id":54686161961332,"sku":null,"price":210.0,"currency_code":"INR","in_stock":true},{"title":"Mawa Kulfi \/ Shake \u0026 Sip","offer_id":54686161994100,"sku":null,"price":210.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/4355\/9284\/files\/Choco-EW-SS.png?v=1779948087"},{"product_id":"alpha-blue-beginners-whey-protein","title":"Beginner's Whey Protein","description":"\u003cdiv class=\"celwidget\" id=\"title_feature_div\"\u003e\n\u003cdiv class=\"a-section a-spacing-none\" id=\"titleSection\"\u003e\n\u003cp class=\"a-size-large a-spacing-none\"\u003e\u003cstrong\u003eProduct Description:\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv id=\"productDescription_feature_div\" class=\"celwidget\"\u003e\n\u003cdiv\u003e\n\u003cdiv id=\"productDescription_feature_div\" class=\"a-row feature\"\u003e\n\u003cdiv id=\"productDescription\" class=\"a-section a-spacing-small\"\u003e\n\u003cp\u003e\u003cspan\u003eStart Your Fitness Journey with Alpha Blue Beginner Whey Protein Alpha Blue Beginner Whey Protein is specially crafted for first-time users and everyday fitness enthusiasts looking for an easy-to-digest protein solution. Every serving delivers 21g protein with 2.8g BCAA, helping support muscle recovery, strength goals, and daily nutrition requirements. Unlike heavy formulas that may feel difficult to digest, this gut-friendly blend contains digestive enzymes to improve absorption and support comfortable digestion. Why Choose Alpha Blue Beginner Whey? ✔ 21g Protein Per Serving ✔ 2.8g BCAA Support ✔ Digestive Enzymes Added ✔ Gut Friendly Formula ✔ Zero Added Sugar ✔ Rich Chocolate Flavor ✔ Beginner-Friendly Nutrition ✔ 25 Servings Per Pack Whether you're starting gym workouts, improving protein intake, or looking for a daily nutrition boost, Alpha Blue Beginner Whey provides balanced nutrition with great taste and easier digestion. Directions: Mix 1 serving (40g) with water or milk and consume after workout or anytime during the day for protein supplementation.\u003c\/span\u003e\u003ca id=\"productDetails\" name=\"productDetails\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"renewedProgramDescriptionBtf_feature_div\" class=\"celwidget\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"brandInsights_feature_div_3\" class=\"celwidget\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"brandInsights_feature_div_1\" class=\"celwidget\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"aplusBrandStory_feature_div\" class=\"celwidget\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"aplus_feature_div\" class=\"celwidget\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"aplusSustainabilityStory_feature_div\" class=\"celwidget\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"buffetServiceCard_feature_div\" class=\"celwidget\"\u003e\n\u003cdiv class=\"celwidget c-f\"\u003e\n\u003cdiv id=\"CardInstanceMV4iGFyoH73uloR5HBhKJA\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"a-size-large a-spacing-none\"\u003e \u003c\/p\u003e\n\u003cp class=\"a-size-large a-spacing-none\"\u003e\u003cstrong\u003eALLERGENS:\u003c\/strong\u003e DAIRY, SOYA (LECITHIN)*.\u003c\/p\u003e\n\u003cp class=\"a-size-large a-spacing-none\"\u003eThis product is made in a facility that also processes tree nuts, peanuts, soya \u0026amp; wheat (gluten).\u003c\/p\u003e\n\u003cp class=\"a-size-large a-spacing-none\"\u003e*Soya lecithin is not soya protein and is included at less than 1% to enhance solubility and ensure easy mixing in liquid.\u003c\/p\u003e\n\u003cp class=\"a-size-large a-spacing-none\"\u003e \u003c\/p\u003e\n\u003ch2 class=\"a-size-base-plus a-text-bold\"\u003eAbout this item\u003c\/h2\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\" style=\"text-align: left;\"\u003e\u003cspan class=\"a-list-item\"\u003e1. BEGINNER FRIENDLY WHEY PROTEIN FOR DAILY FITNESS Specially formulated for beginners starting their fitness journey, delivering 21g high-quality protein per serving to support muscle recovery, lean muscle growth, and everyday nutrition needs.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\" style=\"text-align: left;\"\u003e\u003cspan class=\"a-list-item\"\u003e2. GUT FRIENDLY FORMULA WITH DIGESTIVE ENZYMES Enriched with digestive enzymes for improved protein absorption and easier digestion, helping reduce bloating and making it suitable for first-time whey users.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\" style=\"text-align: left;\"\u003e\u003cspan class=\"a-list-item\"\u003e3. SUPPORTS MUSCLE RECOVERY \u0026amp; PERFORMANCE Provides 2.8g BCAA per serving to help support post-workout recovery, muscle maintenance, and improved workout consistency.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\" style=\"text-align: left;\"\u003e\u003cspan class=\"a-list-item\"\u003e4. ZERO ADDED SUGAR WITH GREAT TASTE Made with Zero Added Sugar formulation while maintaining a rich chocolate taste, making it suitable for fitness-focused lifestyles and daily protein intake.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\" style=\"text-align: left;\"\u003e\u003cspan class=\"a-list-item\"\u003e5. 25 SERVINGS OF CLEAN PROTEIN NUTRITION Each 1Kg pack offers 25 servings (40g scoop size) designed for gym beginners, active individuals, students, and working professionals seeking convenient daily protein supplementation.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alpha Blue","offers":[{"title":"Chocolate \/ 1KG","offer_id":54835892355444,"sku":null,"price":999.0,"currency_code":"INR","in_stock":true},{"title":"Chocolate \/ 2KG","offer_id":54835886031220,"sku":"AB_EPIC_WHEY_CHOCOLATE_2KG_PO1_001","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"Coffee \/ 1KG","offer_id":54835892388212,"sku":null,"price":999.0,"currency_code":"INR","in_stock":true},{"title":"Coffee \/ 2KG","offer_id":54835886096756,"sku":null,"price":1899.0,"currency_code":"INR","in_stock":true},{"title":"Mawa Kulfi \/ 1KG","offer_id":54835892420980,"sku":null,"price":999.0,"currency_code":"INR","in_stock":true},{"title":"Mawa Kulfi \/ 2KG","offer_id":54835886227828,"sku":"AB_EPIC_WHEY_MAWA KULFI_2KG_PO1_001","price":1899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/4355\/9284\/files\/Beginners_Whey_1_KG_Front_1.png?v=1782208152"},{"product_id":"plant-whey-protein","title":"Plant Protein","description":"\u003cdiv class=\"celwidget\" id=\"title_feature_div\"\u003e\n\u003cdiv class=\"a-section a-spacing-none\" id=\"titleSection\"\u003e\n\u003ch2 class=\"default\"\u003eProduct description\u003c\/h2\u003e\n\u003cdiv id=\"productDescription\" class=\"a-section a-spacing-small\"\u003e\n\u003cp\u003e\u003cspan\u003eFuel Your Fitness with Clean Plant-Based Nutrition AlphaBlue High Performance Vegan Plant Protein is a premium plant-based protein supplement developed for individuals who want powerful nutrition without compromising on quality. Each serving delivers 24g of protein from a carefully crafted vegan protein blend, helping support muscle growth, recovery, and overall fitness goals. Whether you're an athlete, gym enthusiast, working professional, or someone looking to increase daily protein intake, AlphaBlue Vegan Protein provides a convenient and delicious solution. Why Choose AlphaBlue Vegan Plant Protein? ✔ 24g Plant-Based Protein Per Serving ✔ 72.8% Protein Concentration ✔ No Soy Added Formula ✔ Gluten Free ✔ Digestive Enzymes for Better Absorption ✔ Supports Lean Muscle Growth ✔ Helps Post-Workout Recovery ✔ Suitable for Men \u0026amp; Women ✔ Delicious Chocolate Flavor ✔ Easy Mixing Formula Ideal For Gym \u0026amp; Fitness Enthusiasts Vegan \u0026amp; Vegetarian Lifestyles Daily Protein Supplementation Muscle Building \u0026amp; Recovery Strength Training Weight Management Programs Active Professionals \u0026amp; Students How to Use Mix 1 scoop (33g) with 250-300ml water, milk, or plant-based milk. Shake well and consume post-workout or anytime during the day to meet your protein requirements. Servings: 30 Serving Size: 33g Net Quantity: 1 Kg Flavor: Chocolate\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"renewedProgramDescriptionBtf_feature_div\" class=\"celwidget\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"brandInsights_feature_div_3\" class=\"celwidget\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"brandInsights_feature_div_1\" class=\"celwidget\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"aplusBrandStory_feature_div\" class=\"celwidget\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"aplus_feature_div\" class=\"celwidget\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"aplusSustainabilityStory_feature_div\" class=\"celwidget\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"buffetServiceCard_feature_div\" class=\"celwidget\"\u003e\n\u003cdiv class=\"celwidget c-f\"\u003e\n\u003cdiv id=\"CardInstanceMV4iGFyoH73uloR5HBhKJA\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"a-size-large a-spacing-none\"\u003e\u003cstrong\u003eALLERGENS:\u003c\/strong\u003e DAIRY, SOYA (LECITHIN)*.\u003c\/p\u003e\n\u003cp class=\"a-size-large a-spacing-none\"\u003eThis product is made in a facility that also processes tree nuts, peanuts, soya \u0026amp; wheat (gluten).\u003c\/p\u003e\n\u003cp class=\"a-size-large a-spacing-none\"\u003e*Soya lecithin is not soya protein and is included at less than 1% to enhance solubility and ensure easy mixing in liquid.\u003c\/p\u003e\n\u003ch2 class=\"a-size-base-plus a-text-bold\"\u003eAbout this item\u003c\/h2\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e✅ HIGH PROTEIN PLANT-BASED FORMULA AlphaBlue High Performance Vegan Protein delivers 24g of premium plant-based protein per serving from a carefully selected blend of high-quality plant protein sources. Designed to support muscle growth, strength, recovery, and daily protein requirements.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e✅ 72.8% PROTEIN CONCENTRATION FOR PERFORMANCE With an impressive 72.8g protein per 100g, this advanced vegan protein formula helps athletes, fitness enthusiasts, and active individuals meet their nutritional goals while maintaining a clean and plant-based lifestyle.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e✅ NO SOY ADDED \u0026amp; GLUTEN FREE Formulated without added soy and completely gluten-free, making it suitable for individuals looking for a cleaner alternative to traditional protein supplements while supporting digestive comfort and dietary preferences.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e✅ ENRICHED WITH DIGESTIVE ENZYMES Enhanced with digestive enzymes to support protein digestion and nutrient absorption, helping reduce bloating and ensuring your body utilizes every serving efficiently for recovery and performance.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e✅ DELICIOUS FLAVOUR \u0026amp; EASY MIXING Enjoy a rich taste with a smooth texture. Mix with water, milk, or your favorite plant-based beverage for a convenient post-workout shake, meal replacement addition, or daily protein boost.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alpha Blue","offers":[{"title":"Chocolate \/ 1KG","offer_id":54835980337524,"sku":null,"price":999.0,"currency_code":"INR","in_stock":true},{"title":"Coffee \/ 1KG","offer_id":54835980403060,"sku":null,"price":999.0,"currency_code":"INR","in_stock":true},{"title":"Mawa Kulfi \/ 1KG","offer_id":54835980468596,"sku":null,"price":999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/4355\/9284\/files\/Plant_Protein_1_KG_Back.png?v=1782213749"},{"product_id":"yeast-whey-protein","title":"Fermented Yeast Protein","description":"\u003cdiv class=\"celwidget\" id=\"title_feature_div\"\u003e\n\u003cdiv class=\"a-section a-spacing-none\" id=\"titleSection\"\u003e\n\u003ch1\u003eProduct Description\u003c\/h1\u003e\n\u003ch2\u003eAlpha Blue Fermented Yeast Protein Protein – High Absorption Performance Nutrition\u003c\/h2\u003e\n\u003cp\u003eTake your fitness journey to the next level with \u003cstrong\u003eAlpha Blue Fermented Yeast Protein Protein\u003c\/strong\u003e, an advanced protein formula crafted to support muscle growth, strength, recovery, and digestive wellness.\u003c\/p\u003e\n\u003cp\u003eEach serving delivers \u003cstrong\u003e24g of high-quality whey protein\u003c\/strong\u003e and \u003cstrong\u003e4.8g BCAAs\u003c\/strong\u003e, helping fuel muscle repair and growth after workouts. What makes this formula unique is its \u003cstrong\u003eFermented Yeast Protein Method\u003c\/strong\u003e, designed to enhance protein absorption and utilization while promoting better digestive comfort.\u003c\/p\u003e\n\u003cp\u003eWhether you're training for muscle gain, improving athletic performance, or simply increasing your daily protein intake, Alpha Blue provides the nutritional support your body needs.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits:\u003c\/h3\u003e\n\u003cp\u003e✔ 24g Protein Per Serving\u003c\/p\u003e\n\u003cp\u003e✔ 4.8g Naturally Occurring BCAAs\u003c\/p\u003e\n\u003cp\u003e✔ Fermented Yeast Protein Technology\u003c\/p\u003e\n\u003cp\u003e✔ Supports Muscle Growth \u0026amp; Recovery\u003c\/p\u003e\n\u003cp\u003e✔ High Absorption Formula\u003c\/p\u003e\n\u003cp\u003e✔ Supports Gut Health \u0026amp; Digestion\u003c\/p\u003e\n\u003cp\u003e✔ Zero Added Sugar\u003c\/p\u003e\n\u003cp\u003e✔ Delicious Chocolate Flavour\u003c\/p\u003e\n\u003cp\u003e✔ 55 Servings Per Pack\u003c\/p\u003e\n\u003cp\u003e✔ Suitable for Men \u0026amp; Women\u003c\/p\u003e\n\u003ch3\u003eWho Is It For?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGym Beginners \u0026amp; Fitness Enthusiasts\u003c\/li\u003e\n\u003cli\u003eStrength Trainers \u0026amp; Bodybuilders\u003c\/li\u003e\n\u003cli\u003eAthletes \u0026amp; Sports Professionals\u003c\/li\u003e\n\u003cli\u003eMen \u0026amp; Women Seeking Daily Protein Support\u003c\/li\u003e\n\u003cli\u003eIndividuals Looking for Better Protein Absorption\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSuggested Usage\u003c\/h3\u003e\n\u003cp\u003eMix 1 scoop (36g) with 200-250ml cold water, milk, or your preferred beverage. Consume after workouts or anytime during the day to help meet your daily protein requirements.\u003c\/p\u003e\n\u003cdiv id=\"renewedProgramDescriptionBtf_feature_div\" class=\"celwidget\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"brandInsights_feature_div_3\" class=\"celwidget\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"brandInsights_feature_div_1\" class=\"celwidget\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"aplusBrandStory_feature_div\" class=\"celwidget\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"aplus_feature_div\" class=\"celwidget\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"aplusSustainabilityStory_feature_div\" class=\"celwidget\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"buffetServiceCard_feature_div\" class=\"celwidget\"\u003e\n\u003cdiv class=\"celwidget c-f\"\u003e\n\u003cdiv id=\"CardInstanceMV4iGFyoH73uloR5HBhKJA\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"a-size-large a-spacing-none\"\u003e \u003c\/p\u003e\n\u003cp class=\"a-size-large a-spacing-none\"\u003e\u003cstrong\u003eALLERGENS:\u003c\/strong\u003e DAIRY, SOYA (LECITHIN)*.\u003c\/p\u003e\n\u003cp class=\"a-size-large a-spacing-none\"\u003eThis product is made in a facility that also processes tree nuts, peanuts, soya \u0026amp; wheat (gluten).\u003c\/p\u003e\n\u003cp class=\"a-size-large a-spacing-none\"\u003e*Soya lecithin is not soya protein and is included at less than 1% to enhance solubility and ensure easy mixing in liquid.\u003c\/p\u003e\n\u003cp class=\"a-size-large a-spacing-none\"\u003e \u003c\/p\u003e\n\u003ch2 class=\"a-size-base-plus a-text-bold\"\u003eAbout this item\u003c\/h2\u003e\n\u003ch3\u003e1. HIGH PROTEIN FOR LEAN MUSCLE GROWTH\u003c\/h3\u003e\n\u003cp\u003eEach 36g serving delivers \u003cstrong\u003e24g premium whey protein\u003c\/strong\u003e to help support lean muscle development, strength enhancement, and post-workout recovery. Ideal for gym-goers, athletes, and active individuals seeking quality daily protein intake.\u003c\/p\u003e\n\u003ch3\u003e2. FERMENTED YEAST PROTEIN FOR BETTER ABSORPTION\u003c\/h3\u003e\n\u003cp\u003ePowered with \u003cstrong\u003eFermented Yeast Protein Technology\u003c\/strong\u003e, this advanced formula is designed to improve protein utilization and absorption, helping your body make the most of every scoop while supporting digestive comfort.\u003c\/p\u003e\n\u003ch3\u003e3. 4.8g BCAA FOR RECOVERY \u0026amp; PERFORMANCE\u003c\/h3\u003e\n\u003cp\u003eProvides \u003cstrong\u003e4.8g naturally occurring Branched Chain Amino Acids (BCAAs)\u003c\/strong\u003e per serving to support muscle recovery, reduce workout fatigue, and promote faster muscle repair after intense training sessions.\u003c\/p\u003e\n\u003ch3\u003e4. GUT-FRIENDLY \u0026amp; ZERO ADDED SUGAR\u003c\/h3\u003e\n\u003cp\u003eFormulated with digestive wellness in mind, this whey protein supports gut health while being \u003cstrong\u003ezero added sugar\u003c\/strong\u003e, making it suitable for fitness enthusiasts looking to manage calorie intake without compromising taste.\u003c\/p\u003e\n\u003ch3\u003e5. 55 SERVINGS OF CHOCOLATE GOODNESS\u003c\/h3\u003e\n\u003cp\u003eEach 2kg pouch offers approximately \u003cstrong\u003e55 servings\u003c\/strong\u003e of rich chocolate-flavoured whey protein. Perfect as a post-workout shake, between-meal protein boost, or daily nutrition supplement for men and women.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alpha Blue","offers":[{"title":"Chocolate \/ 2KG","offer_id":54835984138612,"sku":"AB_EPIC_WHEY_CHOCOLATE_2KG_PO1_001","price":3999.0,"currency_code":"INR","in_stock":true},{"title":"Coffee \/ 2KG","offer_id":54835984204148,"sku":null,"price":3999.0,"currency_code":"INR","in_stock":true},{"title":"Mawa Kulfi \/ 2KG","offer_id":54835984269684,"sku":"AB_EPIC_WHEY_MAWA KULFI_2KG_PO1_001","price":3999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/4355\/9284\/files\/Fermented_Yeast_Protein_2_KG_1.png?v=1786360552"}],"url":"https:\/\/alphablue.co.in\/collections\/protein.oembed","provider":"AlphaBlue","version":"1.0","type":"link"}